Brost Design

Frequently Asked Questions

1.What is a logo?: A logo is a symbol that distinguishes your company from the competition. It is a graphic representation of an idea; an identifiable symbol that translates a mental representation. A logo is unique to your company and produces dynamic recognition.
2. I have a small business, do I really need a logo?: Just because your business is small, that doesn’t mean you don’t need to think big. For your business to be recognizable you start with the essentials. When you had a baby or adopted puppy, you named it right? The same goes here. A logo is the equivalent of a visual name. Just as you wouldn’t refer to your child as John Doe or to man’s best friend as Dog, your business needs to have an identity and an image too. A logo is just that.
3. For my small business, do I also need business cards and letterhead?: Yes, these are also part of the essential elements for promoting your business. Any professional, whether big or small should have a business card to hand to a colleague or vendor and letterhead for correspondence. As your company grows, your visual image is as important as your product.
4. Can’t I just use clip art for my logo?: Sure, you can use clip art, but so can everyone else. By creating a logo that reflects you, you distinguish yourself from the competition.